What Are The Benefits of Using Augmented Reality in Businesses?

What Are The Benefits of Using Augmented Reality in Businesses?

Augmented reality, commonly known as AR, is one of the most innovative technology trends today, and it is going to get bigger as AR ready smartphones and other devices are easily available throughout the world. AR Technology allows individuals to see the real-life environment right in front like trees swaying in the park, children playing soccer, dogs chasing balls, and beyond.

AR or augmented reality is readily available and being used in different ways, including Snapchat lenses, in applications that allow you to find your car in a crowded parking lot, and in several shopping applications that allow you to try on clothes without stepping out of your home. One of the most common and popular examples of AR technology is the mobile application – Pokemon Go, which was released in the year 2016 and become an inescapable sensation. In the game, players are allowed to locate and capture Pokemon characters that pop up in the real world – on your sidewalk, in a swimming pool, or even in your bathroom.

Apart from the game, there are several uses of AR in the daily lives of individuals. Let’s check out some examples:

  • Better navigation system uses AR in order to superimpose a route over the live view of the road.
  • In sports activities like football, broadcasters use AR in order to draw lines on the field to illustrate as well as analyze plays.
  • Furniture and housewares giant offer an AR that allows you to see how a piece of furniture will look and fit your home.
  • Military fighter pilots use an AR projection of their altitude, speed, and other data on their helmet visor that allows them not to waste focus by glancing down to see them.
  • Neurosurgeons use AR projectors for surgeries.
  • Ground crew at Singapore’s airport wears AR glasses in order to see details about cargo containers, speeding up loading times, and more.

Besides, there are several businesses in which AR technology is used. Check out the details below:

Retail: Developing an AR android application or the one for iOS discovers an amazing experience both for online and offline shopping. Virtual fitting rooms allow users to pick up the right size and decreased purchase returns. The same method is used for buying a new car color or new furniture for your home.

Manufacturing: AR can help in accelerating the building processes at the factory. It allows project managers to monitor work progress in real-time. In addition, it also saves time using digital maps and plants.


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Education: AR in education brings amazing possibilities for the teaching and learning process. It also provides a unique path with amazing real-life simulations. This technology helps in getting authentic virtual experiences that can be implemented in real life. Thanks to this, medical students can try their first surgery without hurting patients, and future astronauts can take advantage of their next space mission.

Tour and travels: GPS mobile applications along with AR show tourist routes as well as directions to their desired destination, translate the signs on the street, give details about sightseeing, and more. A new additional reality to museums allows users with a new cultural experience. So, if you want to develop a GPS navigation application, you should think about adding an AR feature, which could be a competitive advantage.

In addition to this, AR or Augmented Reality is being used in several businesses and industries to bring comfort and convenience in an individual’s life. Today is the best time to start with an application that can draw a customer’s attention to the product and become a part of an amazing marketing campaign.