When you first open a website, what do you see that attracts your attention? The layout and formatting right? When people visiting love the look and feel of your website, it will automatically help you generate better leads. How can you improve the look of your website to generate more leads? Let us know through the article.
1- Landing page
When a potential customer opens your website, what is the first thing they open? The landing page! Landing pages are one of the best ways to market your brand. With just one single page, you can educate your audience, inform them, sell your product and even try to make them your regular customer. It is the first page that people land on when they click a link or an ad. Making sure that content on it is interesting and eye-catching can change the entire game, no matter how the services are! A lot of website design services are available for you to hire and make your company a big brand
2- Theme and colour
Theme and colour come next when trying to attract leads with the help of eCommerce web design. Don’t you think that the audience gets attracted when they see eye-catching colour combinations and themes that you can’t take your eyes from? If you think it’s nothing of importance, then you are wrong! Businesses can grab the eye of the customer and make them invest just with the help of colours and themes. So, choose colours that grab the eye of the customers and never let them leave you!
3- Tell a story through visuals
Humans are a big fan of hearing stories and when you combine visuals with it then nothing can stop you from persuading them. People when reading or hearing stories, try to imagine what is going on in their mind. If you put an illustration to their imagination, they won’t have to put a lot of effort into understanding and that makes their lives easier. So, anything that makes your customers’ life easier and again, is eye-catching! People will love it.
4- Try forms
Internet marketing is all about motion and you have to encourage people to participate in the action! Forms can be one of the best ways for lead generation and if you add them to your ecommerce website design, it will create wonders! Forms let you gather information like contact information, name, gender etc. If they intend to fill these forms and provide you with personal information, we are sure they are somehow interested in your business.
5- Being consistent is the key to success
For any business to fly high, you need to be hardworking and consistent. Everything on your website should tell a story, it should convince the people that you are looking towards a bigger picture! Also, providing an identity to your website will help people remember you and that is exactly what you want right? So, keep consistent with the titles, headlines, colour schemes and theme of your website.
6- Mobile friendly experience
There is not even a single person in today’s date that doesn’t use a mobile phone, so why not create a website design that helps you reach out to your audience through mobile? Well, if you think you are saving some money and that it is not important, let us tell you that you have a possibility of losing at least half your customers. So, mobile-friendly websites are always a perk to your business, they will give your clients a smooth and easy experience. Most people like to browse in their free time and what if they come across your website and can’t reach out to you? Think about it!
7- Images but, high quality
Last but not least are images! Low-quality content and images will always pull you down and never let you climb the success ladder no matter how hard you try. Consumers will mostly reach out to your website if it has an eye-catching image and also high quality. You also have to take care that the images you use are relevant to the content you post. People are very eager to take you down and make you feel embarrassed! So, make use of images that are high in quality and relevant to the content you are wanting to go online.