The comparison between Facebook ads and Google ads has always been a headache for Amazon resellers. If you also face the same problem, today’s post is for you.
We understand how confusing it is to be a newbie Amazon reseller launching a marketing campaign on your own. Yes, hiring a Facebook or Google ads agency to do all the things is easy for those with a considerable budget. But what if you are on a tight budget and have to decide between Facebook ads vs. Google ads?
The decision is tricky, and sometimes their slight differences confuse us. If you’re encountering the same issue, today’s article will lend you a hand. We’ve analyzed and explained these two different advertising platforms carefully and come up with the final answer for you.
Facebook Ads And Google Ads: The Fundamentals
Before we jump into Google Ads vs. Facebook Ads comparison, look into each for more detail.
Facebook ads
It’s no secret that Facebook is one of the most effective platforms to promote traffic, with the average Facebook user checking on 12 advertisements monthly.
Via this platform, not only do companies gain exposure to a massive audience, but they can also approach more future clients directly on which the clients currently are – social media.
Because you are investing money to advertise yourself on this social network, people call Facebook advertisements a paid social marketing approach.
In other words, you’ll be able to decide how much you’re ready to buy into each day or for the course of the campaign, ensuring that you never overpay. There are several adoptions to select from regarding Facebook ads.
Facebook’s targeting features enable marketers to sell to people based on their behavioral habits and hobbies, making Facebook ads an excellent promotion solution if they want to be highly effective with their targets.
Google ads
Google accounts for 38.6 percent of overall digital marketing investment in the United States, turning it into the most preferred online marketing tactic.
Google Ads, previously referred to as Google AdWords, is a paid searching service because advertisements appear on results pages. Pay-per-click (PPC) adverts appear atop organic searches in Google and occasionally to the side of results pages, providing marketers with many opportunities.
If you choose a PPC program, you will not get charged for the commercial area; instead, you will get billed only when somebody interacts with your banner.
Facebook Ads vs. Google Ads: Detailed Differences
Now that you understand the basic knowledge of both ad styles, let’s look at several critical distinctions between Facebook and Google ads:
| Differences | Facebook ads | Google ads |
| Targeting | According to recent activities and preferences, customers get targeted. | Keyword-based targeting |
| Where the ads appear | Advertisements appear on Facebook | Advertisements appear on results pages on Google. |
| Intent | Even if people don’t intend to purchase, they’ll see the relevant offers on Facebook’s news feed at the appropriate time.
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If people browse for products, they most often want to buy. |
| Aim | One of the most crucial targets is to enhance company exposure. | One of the essential missions is to sell goods. |
| Purpose | Excellent for follow-ups, page engagement, and so forth. | Excellent for marketing items to people that have a specific aim. |
Targeting
Perhaps one of the most significant distinctions between Facebook and Google ads is campaign targeting.
Companies could tailor ads on Facebook based on users’ demography, hobbies, recent activities, and beyond. Because of this exact targeting, Facebook advertisements may approach people depending on who they seem to be and how they behave on the internet.
Because of this, a Facebook user may not be actively browsing for your business or your services, yet you may still reach them by using Facebook commercials, which provide a variety of targeting opportunities and brand awareness.
On the other hand, people are googling for your company and your items actively via Google advertisements, unlike Facebook ads.
Indeed, when it comes to Google advertisements, you identify customers depending on keywords. In other words, a business needs to grasp what their potential customers are seeking, which is super easy if they conduct ample keyword research.
What the visitors want
As previously discussed, when you employ Facebook marketing, you are most likely presenting an advertisement for your goods or services to somebody who has never known your business previously.
This advertising method is effective owing to the diverse marketing insight given by Facebook (users’ hobbies, recent activities, etc.).
Users may not be willing to make a purchase at this phase in the consumer cycle as they don’t seek your goods or business on Facebook in the first place.
In other words, Facebook campaigns are primarily about providing consumers the appropriate offerings at the appropriate instant and betting they make a move in the buying cycle.
With Google ads, viewers get appropriate advertisements depending on the phrases they enter during their searches. As a result of this searching activity, consumers are more likely to respond to PPC advertisements on Google, as the ads are dependent on things for which they specifically looked.
In a nutshell, with Google and Facebook ads, consumers are more likely to move forward in the buying cycle and place an order.
Goals
All advertisement’s objective is to promote a good or service.
Yet, given what we discussed in the last section about “what the consumers seek,” the campaign targets vary relatively insignificantly.
The primary objective of Facebook advertisements is brand recognition. Because you’re promoting to individuals according to their preferences instead of searches, you concentrate more on introducing your business to consumers rather than earning instant purchases.
It may seem annoying, but it’s excellent for increasing company exposure — and it helps since you’re targeting consumers depending on their hobbies!
As you increase consumer company recognition, you will achieve additional objectives, such as encouraging people to access your homepage or register for follow-ups.
On the other hand, you’re addressing particular phrases via Google Ads, and the PPC strategy makes it easier to acquire sales. Searchers encounter your Google commercials based on the terms they browse for, as we mentioned above.
In other words, when you use Google ads, you aim at consumers who know what they seek for, are actively shopping for it, and are willing to purchase when the timing and offers are appropriate.
Facebook Ads vs. Google Ads: Which Suits Your Amazon Business Better?
A direct victor between Facebook ads and its rival, Google ads, is challenging to determine.
The truth is that when it comes to your promotional strategy, using both Facebook and Google will yield the best results. Increase your brand visibility and sales by taking up as many internet resources as you can!
If you combine both Google and Facebook marketing, you will get the best of both worlds. Your products will not only appear when your targeted viewers enter specific phrases on Google search, but you could also narrow the existing gap by running advertisements on Facebook that focus on potential consumers based on their preferences.
In other words, once you yield business marketing on both Facebook and Google, you’ll reach the largest possible pool of potential consumers, increasing your company’s performance to the maximum.
However, if you can only go for one platform, specify your final goal: to push sales or raise brand awareness. Then, based on your specific business plan and objectives, you can easily decide which one to choose. Good luck!
For more marketing tips and advice, please visit Olifant Digital website.
